On several occasions the words “Rihanna” and “Shocking” has been together on the same sentence. The barbadian singer prepares the release of her new album called ‘Unapologetic’, with the early presentation of her lead single “Diamonds“.
Rihanna describes her song as happy and hippy. If we could declare the genre of the song, I would called it “soul-pop”; and if we could imply the message of the song, I would say this song is about “staying in the ground and accept the happiness of a healthy relationship“.
With verses like “I choose to be happy“ we can see Rihanna taking a step forward in the social area, with higher priorities in her love assistance.
With this new album, Rihanna is taking a new musical direction, not settling down with the usual songs with monosyllabic hooks. She is betting her voice layers as the song most attractive feature.
To support the promotion of the album, the singer will go on a World Tour in March 2013.