It was 2010 when Lady Gaga music video ‘Bad Romance’ positions itself as number 1 video on Youtube. It’s 2012 and during the year, the number 1 position has flicked over three singers: Justin Bieber, Carly Rae Jepsen and Psy.
At the beginning of the year, thanks to the promotion of her fellow canadian singer Justin Bieber, Carly Rae Jepsen reach the number one of Youtube with her single ‘Call Me Maybe‘. The hit was so big that a several number of parodies have been done using the single.
On July 15, south korean singer Psy uploaded his music video ‘Gangnam Style’. The melodies and the dancing were so unique, original and catchy than american singers like Britney Spears got addicted to the single. She presented herself in Ellen Degeneres show trying to do the ‘horse riding dance’. The Gangnam Style trend was so big, he banished ‘Call Me Maybe’ and became the new Number 1.
Watching these numbers, the ‘Beliebers’ (that is the name for a fanatical devotee of Justin Bieber) started a campaign to put Justin Bieber first single ‘Baby’ up in number one, and they did. While Psy was parked at 700 million views, Justin got to the 800 million views. That rank must now be updated. A few days ago, Gangnam Style returned to the Number 1 position in Youtube Most Watched Video.
Thanks to the fact that the runner Bieber single was the first one uploaded, 2 years ago; the market who still watch that video is in a high percent a Belieber. On the other hand, Psy uploaded Gangnam Style on July 2012, there are still many people who hasn’t seen the music video or hasn’t forgotten about it. Above of that, Psy reaches to a demography of kids, teens, adults and seniors, male or female, meanwhile Bieber song is dedicated to female teens and young adults.This Number 1 rank in Youtube has not put the singers one against each other, according to their shared manager Scooter Braun, Justin Bieber and Psy might be preparing a collaboration album.