Tag: Endorsement

How much did Celebrity Endorsement influenced USA Elections?

Days ago, when election path was getting shorter, movies and music stars started promoting their endorsement towards USA candidates. But reviewing all this information make you wonder if their endorsement is accompanied with political, economical and social knowledge. I mean the question, They did it because of the identity with candidates ideologies or just because it was a good marketing?

Katy Perry Congratulations tweet

According to my personal opinion, Hollywood is divided in employees for art, for a message to their viewers; and in double faced puppets with enough memory for a script or two, controlled by marketing experts with “SALE” tattoos on their necks. It is easy to discover which ones belong to the first group. Nowadays we can say, “tell me what you tweet and I tell you who you are” well for the people who is looking for the “real deal” in life, twitter is another social media used to expressed their feelings, ideas or just to write about their day life, but not for posting photos of their latest clothing line, or how slim she is looking now in the pair of napkins she is calling a bikini.

Endorsement has been alive for many years, is like having the best man in your wedding, somebody that knows you so well that can talk in your name. The difference is that we know that the best man is not payed for been there or cannot get any in return for his service, only the strengthen of the friendship, on the other hand politic spokesman intentions can’t be prove, there is a space for reasonable doubt that can be fulfill by a true ideology or a true paycheck.

Justin Bieber Congratulations Tweet (Even though he is canadian)

The weird thing about the endorsement in USA Elections, is that by using social media as market trend setter I can fill that the support was most of all concentrated on the Democratic side. Is perfectly understandable that speeches such as Inmigration, Same Sex Marriage, Abortion or Marihuana Legalization makes a conscience difference with the support of one party and the punishment of the other. I think in case of the topics mentioned every person with 21 grams of common sense can talk, debate and agree on something, but what about Economy or Defense, or Israel relations, and what about War on terrorism or Climate Change. Did very important topics were forgot on social media just because people is not quite prepared? And what about the celebrity promoters what can they say about that?

Am I being too harsh stating that everyone who is going to be a public endorser must be acknowledged with all the topics related to his candidate? Is like saying “Ok Lady Gaga marriage equality is awesome, all the support from our side, but what about the economy? what are Obama promises for the 28 million of americans without a job?”

Honestly, I didn’t understand Rihanna tweet

Why the flow of this post is going towards Obama? Because he is the big fish right now, always the ruling candidate has the winning hand, except in those cases where the government was so bad, the ruler didn’t even blink about thinking in reelection, isn’t that right G.B. According to the social media world, I can see Obama as The Lion King and Republicans as the hyenas ruled by Scar. I am not referring in moral or ethic ways, but in supporters quantity. For example, the other day, latin rapper Pitbull expressed his support for Obama and made a call for the latin community in his support. That was the headline on the news, “Pitbull supports Obama“, on the other hand, “Clueless” actress, Stacey Dash, a surprising republican tweet a message in support for Mitt Romney. The next day headlines were “Twitter explodes after black actress endorses Romney as the ‘only choice for your future‘”. The news didn’t care if she support the Republican Party, the news were about the attacks via Twitter.

Pitbull Support Tweet for Barack Obama

Actress Stacey Dash

Freedom Speech must be the couple of words must be pronounced on a communicational political debate. United States has proclaimed itself as the “Land of Freedom Speech” well there is perfect evidence for that title, in the early 70s a couple of Washington Post reporters presented the essay that President Richard Nixon was directly involved in Watergate Scandal, even though they were not parading their ideas on the street, they had the freedom to expose it and later the truth came out and Nixon had to resign.

At the end of all, everything is freedom speech, Pitbull saying “Vote for Obama” and Stacey Dash saying “Vote for Romney” it is sad that is just in the latter case attacks has been received, but attacks or mean opinions are also based in the freedom speech, but don’t forget that the edge of my right ends with the rights of my neighbor. People must take responsibilities from freedom, saying what I want to say, earning the consequences and obeying the rules of the field; if you are a zebra speaking up in a valley full of lions you must speak louder to be heard or just to state your point and respect the lion just for been another living creature.

Answering the question “How much did Celebrity Endorsement influence USA Elections?” I respond “Very Much“. By having a savannah full of lions and having well known felines and popular cheetahs for endorsing the ruling king, it was quite easy to gain majority vote. If you ask me, celebrity endorsement convinced voters? I would say “No” Not convinced but influence indeed.