The boyband of the moment, One Direction is finishing the projects for 2013. A new album, new world tour and a debut female fragrance designed by Olivann Beautywill keep positioning the british band in the top of the charts and in the top of their fans mind.
With a new division of luxury fragrances Fusion Brands called Olivann Beauty, the group has been working in the fragrance project since May. The chairman of the division, Dana Kline, stated that the planning not only involve the creation of the fragrance, also involves its distribution with a fierce marketing strategy. The fragrance will arrive in cities stores where One Direction is going to present.
Starting from January, Zayn, Niall, Louis, Liam and Harry will begin a global tour through the next eight months around 18 countries such as: Mexico, Australia, Spain and United Stated.
The fragrance is still unnamed and will reach the stores according to One Direction 2013 World Tour Dates. The first step in this tour is the city of London.