What makes a music video great? It is the music? The acting? The message? The choreography? Well I don’t know the answer, but I can tell you the music video of ‘The Rolling Stones‘ single ‘Doom and Gloom‘ unites all the topics mentioned, even the classic Mick Jagger choreography.
A month ago, ‘The Rolling Stones‘ offered a first listen of ‘Doom and Gloom‘, this is the band first recording in 7 years with their latest album GRRR!. The song is now accompanied by a music video directed by swedish professional, Jonas Akerlund.
Akerlund is a Grammy winner director for his work in Madonna music video ‘Ray of Light‘. ‘Gloom and Doom’ clip stars swedish actress, Noomi Rapace, who is remembered for her performance in ‘Sherlock Holmes: A Game of Shadows’ and ‘Prometheus‘.
In the clip, the lyrics of the songs are performed by Noomi explaining each and every word. With a variety of characters and topics such as: Lust, Greed, Gluttony, Fracking, War and Zombies, the history line is mixed with the band performance.
The video has gained a lot of controversy because of the exposed nudity of the actress. In many times the characters are seen shirtless, exposing Noomi atributes uncensored.