With an event as big as the Oscars, it is expected for the day after to read the reception about the ceremony. Browsing different medias like New York Times or social networks like Twitter, Seth MacFarlane hosting the Oscars 2013 was described as retrograde, ugly, sexist, racist and even child offensive. My question is: Do I have such a lower bar of good taste or the world has become pretty sensitive?
Even though the negative reviews MacFarlane has received in the past 24 hours, his duty as host has benefit the ceremony with the highest ratings in the past 3 years, beating hosts like: Alec Baldwin and Steve Martin (2010), James Franco and Anne Hathaway (2011) and Billy Crystal (2012).
It may be that the public that were out of ‘Family Guy‘ market range were not entertained by MacFarlane labour. Dealing with the fact that the main theme of the ceremony were Hollywood greatest musicals or movies greatest music themes, becomes quite a challenge for entertaining the non-loving musical majority of the audience.
According to the rating reports, Oscars Ceremony 2013 raise up 20% in the 18-49 audience, in comparison with last year’s reports. A total of 40.3 million viewers chose the Award Ceremony, making 3% more than last year ceremony.